Investing in
premium digital assets
The Pollock Fund deploys capital into internet commerce and digital assets. Our strategy is driven by deep industry experience and disciplined execution.
"We believe in the power of digital assets to create real-world impact."
The Pollock Fund operates at the intersection of technology and capital, applying a disciplined yet flexible approach to the rapidly evolving digital landscape.
Since 2020
Founded by Braden Pollock in 2020, The Pollock Fund was established to invest in premium domain names and digital assets. The firm focuses on long-term value creation within the domain asset class.
Our Strategy
We identify high-quality digital assets and apply operational expertise to enhance performance and durability over time. Our approach reflects disciplined investment principles applied with long-term conviction.
Core Values
We prioritize quality over volume, focusing on premium digital assets with enduring relevance. Every decision reflects discipline, patience, and a long-term perspective.
Leadership
Guided by a vision for long-term value built on deep industry experience.
- Founder
Braden Pollock
Braden serves on several Boards including the Internet Commerce Association. He is a frequent keynote speaker and an advocate for transparency in the digital asset space. He founded the Pollock Fund, which focuses entirely on investments in alternative asset classes.
20+
Years Experience
ICA
Board Member
Alessandra Ferrara-Miller
Portfolio Manager
Ally has been working with Mr. Pollock since 2012 and has become an integral part in many of his companies, including Legal Brand Marketing, ScienceFiction.com and LegalBrandDomains.com.
Since 2014, Ally has managed Braden’s domain portfolio consisting of thousands of premium domains. She oversees the management, maintenance, monetization and transactions within the portfolio. In Ally’s role as Portfolio Manager of Pollock Fund, she oversees all Fund assets and client relations.
In addition to her work with Mr. Pollock, Ally is also the founder of the nonprofit organization, All for Lunch, Inc., which works towards the mission of eliminating school lunch debt and fighting against childhood food insecurity.
- Media Coverage
In The News
- PODCAST FEATURE
OCT 2025
"Breaking Records: Inside Braden Pollock's Biggest Year Yet"
From historic seven-figure sales to defining market trends, Braden Pollock pulls back the curtain on his most profitable year ever. Listen in as he breaks down the strategies that drove 2025’s record-breaking returns.
Media
Braden Pollock’s record year – DNW Podcast #565
DomainSherpa Review – December 11, 2025 – Buy Buy Buy
DomainSherpa Review – October 16, 2025 – Covering The Spread
DomainSherpa Review – September 25, 2025 – Party Like It’s Your Birthday
DomainSherpa Review – August 21, 2025 – Skills to Pay the Bills
DomainSherpa Review – July 31, 2025 – Zoom Out
Braden Pollock Wrote a Book!
DomainSherpa Review – July 10, 2025 – Kings and Castles
Pollock & Hennessey: How law firms can survive Google’s AI SEO shake-up
Sword.com Sells for $1.5 Million in Another Big Win for ATM Holdings/Hilco Digital
DomainSherpa Review – July 3, 2025 – Live By The Sword
DomainSherpa Review – May 22, 2025 – Animal House
Andrew Miller and Braden Pollock Ignite Another Skyrocket with $2.1 Million+ Sale of Fuse.com
Odyssey.com is Braden Pollock’s Largest Domain Name Sale
DomainSherpa Review – April 10, 2025 – Trust But Verify Your Gut
Braden Pollock’s record year – DNW Podcast #529
DomainSherpa Review – February 20, 2025 – Blades of Steel
The State of the Industry 2025: 30 Domain Experts Weigh in On What Mattered in 2024
Braden just shared his formula for buying investment-grade domains
DomainSherpa Review – December 5, 2024 – Cold Turkey
The Breakfast Club Ep. #4: Domain Investing Insights
DomainSherpa Review – October 31, 2024 – Sherpaween Again!
DomainSherpa Review – October 17, 2024 – The Liner Things In Life
The Breakfast Club Ep. #3: Navigating the Domain World
Get to know Braden Pollock (@bradenpollock) in #TenWithJen
DomainSherpa Review – September 19, 2024 – Nothing But Net
The Breakfast Club Ep. #2: Unlocking the Domain Investing Flywheel
Braden Pollock: Entrepreneur, Investor, Domainer
The Breakfast Club Ep. #1: Inside Domain Investing-TLD Trends
Braden Pollock Sells Gosh.com for $475k on Atom.com
DomainSherpa Review – June 13, 2024 – NamesCon and On
DomainSherpa Review – May 2, 2024 – Leaving Las Vegas
DomainSherpa Review – April 4, 2024: Come Sail Away
2024 Predictions Episode – DNW Podcast #467
Braden Pollock Sells Socrates.com for $600,000
New partnership + big domain sale – DNW Podcast #458
Hilco Digital Assets Doubles Firepower with Braden Pollock
DomainSherpa Review – September 21, 2023: You Only Live Once
Domain Investing Masters Fireside Chat: Secrets Unveiled
DomainSherpa Review – August 10, 2023: Information Asymmetry
DomainSherpa Review – August 3, 2023: All Your Brand Are Belong to Us
DomainSherpa Review – July 20, 2023: Happy Birthday Day!
DomainSherpa Review – July 6, 2023: DAO Jones
DomainSherpa Review – June 1, 2023: Deep in the Heart of Texas
Live with Braden Pollock: Insights from an Angel Investor
DomainSherpa Review – May 18, 2023: Perception vs. Reality
INDUSTRY INTERVIEWS: BRADEN POLLOCK (LEGAL BRAND MARKETING)
DomainSherpa Review – March 30, 2023: Pump the Gas & the Brakes
DomainSherpa Review – March 9, 2023: Function Over Form
DomainSherpa Review – February 9, 2023: Fly Eagles Fly
DomainSherpa Review – January 19, 2023: Clear Moons & Red Skies at Night
Braden Pollock joins the ICA Board of Directors
Announcing the Addition of Braden Pollock to the ICA Board
DomainSherpa Review – January 5, 2023: Happy New Year
DomainSherpa Review – December 22, 2022: The DomainSherpa 2022 Holiday Spectacular!
DomainSherpa Review – December 1, 2022: From Investors to Collectors
DomainSherpa Review – October 31, 2022: Happy Sherpaween!
DomainSherpa Review – October 13, 2022: An Irrational Fear of Glitter
DomainSherpa Review – October 6, 2022: Stiff Competition
DomainSherpa Review – September 15, 2022: What’s Your Favorite Scary Movie?
DomainSherpa Review – September 8, 2022: Toxic Positivity
DomainSherpa Review – August 18, 2022: Jen Sale Returns!
DomainSherpa Review – August 11, 2022: Survivorship Bias in Domains
DomainSherpa Review – August 4, 2022: So Early We Are Late
Industry Expert Interview With Domain Investor Braden Pollock
DomainSherpa Review – June 30, 2022: Shark Tanks and Life Rings
Experiences of a domain name pioneer with Braden.eth
DomainSherpa Review – June 2, 2022: All Hail King Scallop
DomainSherpa Review – April 26, 2022: Shane, Come Back
20 Questions with Braden Pollock
DomainSherpa Review – March 15, 2022: Goin’ Troppo with Jen Sale
DomainSherpa Review – Shane, Come Back (Repeat Link)
DomainSherpa Review – February 8, 2022: The Return of the Domain Game
Top Domains Recently Acquired by Braden Pollock: Inch.com, Mayfair.com...
DomainSherpa Review – December 21, 2021: Year-End Review
Inside a domain development deal – DNW Podcast #366
Ep. 7 - Braden Pollock
DomainSherpa – Down The Rabbit Hole – All That And A Bag Of Chips
DomainSherpa Review – October 25, 2021: 10 Days or Less
DomainSherpa Review – September 7, 2021: Domaining from A to Z
DomainSherpa Review – August 17, 2021: World-Class Domaining
DomainSherpa Review – July 12, 2021: Orb.io, Kickstart.com...
Top Domains Owned by Braden Pollock in 2021
DomainSherpa Digital Fortune – Brosh with Braden Pollock
Sprees, Trends, and Monetization with Braden Pollock
DomainSherpa Review – April 15, 2021: All Time Highs, All The Time
More domain investing competition with Braden Pollock – DNW Podcast #333
Brandable Insider #49 – How to Build a Million Dollar Portfolio
DomainSherpa Clubhouse – Mar 22, 2021: Current Events
DomainSherpa Review – Feb 18: Triangular.com, Handshake.me
Episode 16 - Braden Pollock, Founder, Legal Brand Marketing
Domainer Show – Episode 30 with Braden Pollock
Brandable Insider Domain Review #29 – with Braden Pollock
Equity investing in start-ups - Braden Pollock
Digital Fortune #4 - Braden Pollock
Domain Investing, Developing, and Leasing with Braden Pollock
MikeMann.com Livestream #7 with best entrepreneurs
Josh.co - Episode #98 with Braden Pollock #8
Josh.co - Episode #93 with Braden Pollock #7
Josh.co - Episode #89 with Braden Pollock #6
Braden Pollock and Morgan Linton
Josh.co - Episode #72 with Braden Pollock #5
DomainSherpa Review – July 20: Butterfly.net, Snowball.us
Domain Names Owned by Legal Brand Marketing LLC
Josh.co - Episode #65 with Braden Pollock #4
DomainSherpa Review – July 6: JE.net, MoodRing.com
Josh.co - Episode #60 with Braden Pollock #3
We Hold These Truths to be Self-Evident, That All Men Are Created Equal
Josh.co - SEO Domains with Jason Hennessey & Braden Pollock
Braden Pollock, Legal Brand Marketing – Premium Domains
Josh.co - Episode #49 with Braden Pollock #2
Josh.co - Episode #44 with Braden Pollock
DomainSherpa Review – Apr 6: Therapists.com, Unicorn.io
A Year of Profitable Flips without NDAs – with Braden Pollock
DomainSherpa Review – Aug 19: GameOn.org, LoveLetter.com
Navigating Appraised Value vs Market Value of Your Domain
A couple of guys I’d like to hang out with: Braden Pollock and Nat Cohen
Trumped.com from $1,000 purchase to $15,000 sale to developed site
Braden Pollock interviews Nat Cohen about UDRP (video)
Braden Pollock Named Big Brother of the Year in Los Angeles
DigitalTown acquires JustLegal.com, Braden Pollock joins as advisor
Domain Flips (Breakable.com) and Flops (OIR.com)
DOMAINfest Asia and 9 other reasons why you should come to Hong Kong
Why I Invested Six Figures in .WS Domain Names
Expert Exchange: An Interview With Investor Braden Pollock
Top 11 Pieces of Domain Advice for 2016 by Top Domain Experts
Braden Pollock Shares Domain Buying Tips
Interview with Braden Pollock
Profitable Flips: From $9.2K to $140K in 9 Months – Statement.com
Build Your Startup On A Vacant Domain Name
Braden Pollock: Could the Lead Gen Whiz Be the Domain Monetization Messiah?
Building a Niche Lead Generation Empire – with Braden Pollock
The Perfect Marriage Of Online & Offline Business
Speaking & Appearances
Braden Pollock regularly speaks on digital asset valuation, marketing, and investment strategies.
Get in Touch
Whether you have an investment opportunity or a general inquiry, we are here to connect.
Headquarters
Los Angeles, California